Multisite Delivery Platform

Operating hundreds of revenue-critical sites teaches a specific lesson: anything done by hand will eventually be done wrong, at scale, on a Friday.

What that meant in practice

• Provisioning, DNS, certificates and CDN behavior defined as code, reviewed like code.
• A single pipeline shape for every property, so the 190th site behaved like the first.
• Performance budgets enforced continuously instead of audited occasionally.
• GA4 exports into BigQuery so fleet-wide questions had one answer.

That last point is where the current product thesis came from: once the data was centralized, everyone suddenly wanted to ask it questions — and nobody could.